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Understanding 9/11Sound business
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244 pages : 22 cm +
Includes bibliographical references and index
Part I. Sounds interesting : The nature of sound -- Hearing -- Listening -- Part II. Sound affects : The emperor's naked! -- The main classes of sound -- The golden rules of sound -- Some new tools -- The SoundFlow (TM) model -- The sounds of brands -- Part III. Sound practice : BrandSound (TM) in practice -- Product sound -- Customer spaces -- Shops and retail spaces -- Hotels, restaurants and bars -- Staff spaces -- Health clubs and spas -- Public spaces -- The telephone -- The web -- Postscript: the future
Includes bibliographical references and index
Part I. Sounds interesting : The nature of sound -- Hearing -- Listening -- Part II. Sound affects : The emperor's naked! -- The main classes of sound -- The golden rules of sound -- Some new tools -- The SoundFlow (TM) model -- The sounds of brands -- Part III. Sound practice : BrandSound (TM) in practice -- Product sound -- Customer spaces -- Shops and retail spaces -- Hotels, restaurants and bars -- Staff spaces -- Health clubs and spas -- Public spaces -- The telephone -- The web -- Postscript: the future
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